Marketing help for marketing companies.

Let's get meta for a minute.

Marketing services companies — even extremely creative ones — struggle to market themselves. Maybe there's no time to finish that half-written POV. Or they're too close to see that the website is broken. So they let it all ride on PR, awards, and RFP responses. The problem is lack of control. Your story is out of your hands.

You can own your own story. You just need the right partner.

Someone who understands the business. Someone who makes stuff. Someone who uses technology to make the stuff you make even bigger and better.

Over two decades, I've seen all the sides of the business. After years as an Ad Age editor, I became a creative director at leading agencies, on brands like Google, Apple, American Express, and BMW. I led pitches and shaped agency reputations. And I produced just about everything from Super Bowl spots to podcasts to documentaries to books.

Today, I bring that combined experience to bear for marketing services businesses: finding their positioning, creating the experiences and assets that bring it to life, and fine-tuning pitch work. And I build the AI-enabled workflows to sharpen and scale the work they do. Some real-life examples: a content engine tuned for a specific audience, a prompt sequence that turns pitch concepts into finished videos in hours, and a tool that turns a white paper into an interactive experience.

The marketing company that markets itself well is an outlier. Be one.

If you're interested, see my services or reach out.